iColdo
iColdo

Carrefour

e-Commerce Retail SAP Javascript

06-06-2024

Carrefour, a major retailer in Europe, faced challenges in managing customer accounts and account data over various portals.

About Carrefour

Carrefour, a major retailer in Europe, faced challenges in managing customer accounts and account data over various portals.

Summary

We implemented a system allowing millions of users to sign up with the same ID across all Carrefour portals, streamlining the registration process.


We ensured clear user acceptance of privacy policies with recorded dates, complying with data privacy regulations.


We consolidated customer data from various systems, creating a unified profile. This improved customer understanding and enabled personalized experiences across all Carrefour touchpoints.


Brief results of the collaboration:

  • A single sign-on system with unique user IDs simplified account management for millions of customers.
  • Clear user consent for data collection ensured adherence to data privacy regulations
  • A unified customer profile facilitated personalized recommendations and interactions across all Carrefour channels

Technology stack

Platform

Sap Customer Data Cloud

Programming languages

Javascript, HTML, CSS

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